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Stop guessing. Build the marketing foundations your business actually needs.

​AutoStrategy

AutoStrategy is a self-guided strategy tool built on 20+ years of consulting experience.

 

Answer a set of guided questions and get a clear, personalised strategy report - the foundations you need to move forward with confidence, without needing to hire a consultant.

The thinking behind AutoStrategy

 

AutoStrategy was developed by TracElement - a Melbourne-based strategic marketing consultancy with 20+ years of global agency experience.

 

AutoStrategy is not a hands-on consulting engagement. It is a self-guided tool that puts the same strategic frameworks used in senior consulting engagements directly in your hands - so you can build the foundations yourself, at a fraction of the cost, without the wait.

 

When your needs and budget grow, TracElement is here for the next step.

What does AutoStrategy deliver?

Your marketing foundations, built by you.

Most small businesses start marketing before they have the strategic foundations in place - and end up spending money on activity that doesn't add up to anything. AutoStrategy gives you the starting point: a clear picture of where you sit, who you're selling to, and exactly where to focus first.
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Answer a set of guided questions and AutoStrategy will define:

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  • Where your brand sits in the market and what position is available to own

  • Who your best customers are and what they are actually buying from you 

  • What your messaging should say and how it should sound

  • Which marketing channels are worth your time and which to ignore

  • What to do in the next 30 days, in order, with no guesswork

 

You get a clear strategic foundation to act on yourself - or to use when you're ready to bring in external support.

How AutoStrategy Works

1

Tell Us About Your Business

Answer a guided set of questions about your business, goals, competitors, and audience. The more specific you are, the more tailored your report - built around your situation, not a generic template.

2

AutoStrategy analyses your market

AutoStrategy applies consulting-grade strategic frameworks to your inputs - analysing your market positioning, competitive landscape, and audience to identify the gaps, opportunities, and direction specific to your business.

3

Receive Your Strategy Report

Get your strategy report covering your market position, ideal client profiles, messaging direction, channel priorities, and a week-by-week 30-day action plan. Download it as a PDF or access it online anytime.

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Your foundations, ready to act on.

What does AutoStrategy cost?

A marketing strategy engagement with a senior consultant typically costs thousands of dollars and takes weeks to deliver. AutoStrategy was built for businesses that aren't at that stage yet  giving you the strategic foundations you need now, at a price that makes sense for where you are.

A$479 for 3 credits

Each credit gives you one complete AutoStrategy report.

That means you can run a report for your primary audience, a second for a different product or service, and a third for a new market or segment - three full strategy reports from one purchase

Every AutoStrategy report includes nine sections:

  1. Your market context and competitive landscape

  2. An alignment audit of your current marketing

  3. Your competitive opportunity -- the position your rivals have left open

  4. What your buyers are actually purchasing (beyond the surface need)

  5. Two detailed ideal client personas

  6. A messaging toolkit with positioning statement and objection responses

  7. Brand copy across your key marketing touchpoints

  8. Channel priorities -- where to focus and what to skip

  9. A week-by-week 30-day action plan

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