Why You Don’t Need a Full-Time Marketing Manager… Yet

For many small to mid-sized businesses, the thought of hiring a full-time marketing manager can feel overwhelming - especially when budgets are tight and the business is still finding its feet. But that doesn’t mean your marketing should take a backseat.

The Problem:

You know marketing is essential to grow your brand, drive traffic, and convert customers, but hiring a full-time employee is costly and comes with additional overheads (salary, benefits, training).

The Solution:

Engaging a marketing consultant or part-time support can give you professional guidance, expertise, and hands-on execution without the full-time expense.

How Consultants Help:

• Tailored Strategies: Consultants can create a marketing plan aligned with your business goals and budget.

  
  

• Optimised Campaigns: From social media to paid ads, they can set up, monitor, and refine campaigns for better ROI.

  
  

• Content and Messaging: Ensure your website, social posts, and emails communicate your brand clearly and consistently.

  
  

• Flexible Support: Scale up or down depending on your needs - focus on project-based work or ongoing support.

  
  

• Fresh Perspective: Consultants bring an external viewpoint, spotting opportunities and issues that internal teams may miss.

  
  

Why It Works:

You maintain control of your business while leaving marketing to someone who lives and breathes it. You get professional results without committing to a full-time hire - perfect for start-ups or businesses in growth phases.

Next Steps:

If you’re ready to boost your marketing without the full-time cost, contact Tracy Edgar Marketing today to set up an initial consultation. We’ll discuss how we can guide your strategy, optimise campaigns, and help your business grow efficiently.